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Why Financial Service Firms Are Cashing in On CTV

Financial service marketers are accustomed to promoting services and products that cut costs, drive high returns, and maximize every dollar spent. Unfortunately, not all of them practice what they preach. For years, the industry has relied on traditional marketing tactics...

December 16, 2022

Why DTC Brands Aren’t Breaking a Sweat These Holidays

The upcoming Black Friday and Cyber Monday shopping season - though who are we kidding, these events are holidays in themselves - are upon us. While other brands are getting their ducks in a row and ramping up for the...

November 24, 2020

Why CTV is Good for Brands, Advertisers, and…Linear TV!?

Last week we took a peek at the hidden benefits of Connected TV, including how it powers better creative and makes better advertisers. But as we noted, this didn’t even scratch the surface of what CTV is capable of. You...

October 20, 2021

Why CTV is a Performance Priority For Brands in 2023

It has been said many times before but it bears repeating: 2022 was the year of Connected TV. Throughout the year, the platform reached milestone after milestone—streaming bested broadcast and cable TV for the first time, new targeting and measurement...

December 12, 2022

Why CTV Can Be Your Brand Safety Shelter

No matter what platform you’re on, social media is pretty chaotic these days. Whether users are talking about a certain football game attendee, sharing too much with a beloved Sesame Street character, or debating the issues of the platform itself,...

February 5, 2024

Why Connected TV Is This Year’s Big Holiday Opportunity

If you’ve been following our blog content recently, you would have learned that 2020 is set to be the biggest e-commerce event ever.  While we continue the much anticipated countdown before we unveil our annual holiday guide, we thought we’d...

August 13, 2020