426 results found for versus

Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024

As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success continues, generating more than $14 billion in revenue for American OTT subscriptions, according to eMarketer....

March 14, 2024

Demand Side Platform (DSP): What Is It and How Does It Work?

As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools that go along with it, like demand side platforms, have made it easier than ever...

March 12, 2024

Despite Subscription Fees, Audiences Keep Streaming

The streaming world lately has looked a lot like the economy at large: after a period of steady growth, it’s a little hard to tell whether things are still going well? Inflation is a hot button topic for the economy,...

March 8, 2024

How To Future-Proof Your Marketing Strategy with CTV 

So far in 2024, we’ve noticed marketers seem to be feeling a bit overwhelmed. Between working to adapt to changing tech, consumer behaviors, and creative requirements, there’s a lot to balance. But by adding Connected TV alongside their other digital...

March 6, 2024

TV Viewership Statistics & Trends to Watch for in 2024

With 2024 kicking off, now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends. But that doesn’t mean you’ll have to put on your analyst...

February 26, 2024

45% of Digital Political Ad Spend in 2024 Will Go to CTV

Looks like Connected TV is the new campaign HQ of digital political ad spend. New data from eMarketer reveals that during the 2024 election cycle, advertisers are expected to spend around $1.5 billion on the channel — around 45% of...

February 22, 2024