39% of consumers are primarily watching sports via ad-supported CTV platforms
Last year saw many industries upended by the pandemic –– and none more so than linear TV advertising. Due to...39% of Americans Added Streaming Subscriptions During the Pandemic
With the unusual circumstances of the last year leading to a boom in the number of Connected TV advertising platforms...32% of SVOD Sign-Ups Are for Ad-Supported Tiers
It looks like streamers are still searching for ways to cut costs on their platform fees by increasingly opting for...25% of Advertisers Believe CTV Is the Most Valuable Media Channel
A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their...213.7 million People are Accessing the Internet Through CTV Devices Monthly
Connected TV is continuing its streak as one of the fastest growing ad channels. New research from Business Insider reveals...2022 in Review: Connected TV’s Glow-Up
2022 is a hard year to neatly wrap up for Connected TV. After years of explosive growth and record-high viewership,...