Pay TV and Cable Lost 5.8M Subscribers in 2022
by Frankie Karrer
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Connected TV is continuing its streak as one of the fastest growing ad channels. New research from Business Insider reveals that 213.7 million people are expected to use the internet through a Connected TV device monthly in 2021 (an increase over their original pre-pandemic forecast of 208.1 million). This growth in consumer use is in part attributed to the increase in cord-cutting behavior over the last year – Business Insider has even revised their estimated 2021 figure for traditional TV households down by 2.8 million.
As cord-cutting continues accelerating over the rest of the year, and more inventory becomes available through streaming than ever before, advertisers are following their audiences to Connected TV. Research from the Interactive Advertising Bureau found that among U.S. marketers with digital video in their media budgets, 60% expressed they would be moving ad dollars from linear TV to CTV over the next year. Ultimately, with more marketers recognizing the power and reach of advertising through Connected TV, it’s no surprise that investments in this channel are expected to grow to $13.41 billion this year.
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YouTube Looks to Improve Connected TV Advertising with Comscore Ratings
New measurement program could help brands get a more complete understanding of how their commercials perform.
Fubo’s Audience Grew Steadily In June
The company had a slower start to the quarter in terms of sequential downloads and DAUs, yet the traffic picked up considerably in the back half of the quarter.
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