39% of Former Netflix Password Sharers Plan To Opt for the Ad-Supported Tier
by Frankie Karrer
2 Min Read
Your destination for the latest CTV stats, trends, and insights
2 Min Read
With the unusual circumstances of the last year leading to a boom in the number of Connected TV advertising platforms and time spent consuming OTT/CTV content, it’s even more important for marketers to track the behavior of streamers. A new survey from Adweek-Morning Consult explores how the relationships Americans have with their streaming services changed since the pandemic hit. According to Adweek, 70% of respondents responded that they have at least one subscription to a streaming service. And when asked whether they increased or reduced the number of streaming services they subscribed to during the pandemic, 39% of those surveyed said that they added new services (and only 6% said they cut back).
The survey also confirmed what many marketers advertising through CTV already know – consumers prefer free ad-supported content over the more expensive ad-free versions. When asked whether they’d rather pay more to avoid ads, 49% of respondents said that they opted for lower cost ad-supported content, and only 22% said they were willing to pay the extra cost for ad-free content. Ultimately, as viewers continue to add new subscriptions and consume more free services that support streaming advertising content, marketers who want to make a big impact with their advertising should be looking to reach potential customers on Connected TV.
Ryan Reynolds and ‘twin brother’ announce Maximum Effort acquisition by MNTN
Today, Ryan Reynolds took a very Ryan Reynolds approach to unveiling Maximum Effort’s merger with Performance TV platform MNTN.
TV Industry Balances Box-Office Releases and Streaming
The decisions about where to send upcoming films often reflect the priority of the companies in question. Boosting streaming subscriber figures, a key metric among investors, has unsurprisingly been a major factor.
Roku Channel Is Seeing Staggering Momentum
The Motley Fool
One major catalyst for streaming-TV platform Roku that has been gaining traction lately is its Roku Channel — a streaming service dead set on capitalizing on compelling market trends in Connected TV.
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