“We’re Bringing Creativity Back to the Forefront of Advertising”
The ad industry is changing rapidly, and marketers are moving into the next era of advertising thanks to programmatic Connected...“Instagram is Too Noisy” – DTC Shifts May Help Fuel Connected TV Prioritization
If you’re launching a DTC (aka direct to consumer) brand, the playbook says your first stop is Instagram. Its visual...“B2B Marketers Can Do Better”: Why CTV Needs To Be in Your Marketing Playbook
Connected TV – once an advertising medium that belonged almost exclusively to B2C – is no longer off-limits to B2B....“Automated Optimization”—When It’s Done Right, It’s More Than Just a Buzzword
These days, every adtech product out there offers some form of automation. In theory, this is ideal, but with mentions...