As Seen On (P)TV: Why the Future of Television is Built for Performance

Summary

What This Session Is About

When it comes to the future of TV advertising, are you still asking yourself, “Wait, what’s actually happening now?” Between the rise of Connected TV and the boom of ad-supported streaming, TV ads have dynamically (and irrevocably) changed. The living room screen isn’t just a channel for awareness anymore – it’s a lightning rod for performance, electrifying your campaigns in ways linear television never will. Why else do you think it’s called Performance TV?

Join MNTN’s SVP of Marketing, Ali Haeri, as he discusses why everyone has embraced Connected TV, and how that’s unlocked a massive opportunity for advertisers: performance marketing on the living room screen. He’ll dive into the details by exploring the passion points of Performance TV, from its precision targeting, to the reliable attribution and accurate measurement brands of all sizes can expect to achieve.

Related Events

How (and Why) CTV is Driving Growth for Retail Mobile Apps

Presented by: eTail

The Top 5 Things Retail Marketers Need to Know About Connected TV

Presented by: National Retail Federation

Creative in the Time of CTV: How Performance TV Enables a Refocus on Ad Creative

Presented by: Variety