How Streaming is Defining the New Era of TV Advertising

Summary

What This Session Is About

Streaming television has upended the classic TV advertising model. In its place, brands are presented with an ad channel that combines performance marketing and creative innovation—along with a wealth of data that helps them improve upon both. How can advertisers make the most of this opportunity?

Join Joanne Bradford, MNTN’s Chief Growth Officer, as she explores how brands can successfully navigate the new TV landscape now and into the future. Tapping into her experience as a forward-thinking marketer in previous roles at SoFi and Honey, she’ll discuss how new innovations—ones that were once only available in the digital realm—can unlock new strategic initiatives and bring accountability to brands’ TV ad spend

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