How to Make Connected TV Work for You Year Round

Summary

What This Session Is About

For marketers, the Q4 holiday season can often feel like the Super Bowl of quarters. People are ready to shop — a lot — and brands can’t bring anything less than their campaign A game if they want to score big with customers. Converting these high-intent audiences is critical to round out the year, but like any good holiday sugar rush, that high can come crashing down in Q1. Connected TV, however, is a powerful performance channel, and recent advancements have made it even easier to find high-intent audiences all year round.

Join MNTN to learn more about how to use CTV to ride the holiday wave into the new year. In this session, you will learn:

• Why Connected TV is an effective performance channel
• How you can find high-intent audiences all year
• Ways to leverage your holiday creative for an evergreen strategy

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