Moving B2B Marketing to the Big Screen presented by MNTN

Summary

What This Session Is About

B2B marketers have long focused their advertising efforts on channels like paid search and LinkedIn. While these two may be effective, they also carry inherent limitations that keep B2B strategies one dimensional.

Once considered out of reach and unscalable in the B2B space, Connected TV — done the right way — is a major opportunity for B2B marketers to launch a third effective ad channel and drive measurable performance by targeting the exact audiences they need to reach. Join us for this session to learn how.

At the end of this session, you will be able to…

• Utilize Connected TV as a performance marketing channel
• Understand the ins and outs of targeting in-market B2B audiences
• Track and measure key results

Related Events

How (and Why) CTV is Driving Growth for Retail Mobile Apps

Presented by: eTail

The Top 5 Things Retail Marketers Need to Know About Connected TV

Presented by: National Retail Federation

CTV and the Social Media Mindset: Bringing Creativity Back to Advertising

Presented by: Adweek