Webinar

The Unclickable Screen: How CTV Accurately Tracks Performance

Presented by:

Summary

What This Session Is About

In a recent survey, marketers highlighted attribution as a top pain point in their CTV journeys. How can the unclickable TV screen be accurately tracked?

MNTN’s Matt Collins covers the best model for tracking performance metrics from the TV screen as well as what CTV attribution actually looks like on the back end and how the right CTV platform can measure the incrementality of advertisers’ efforts.