The Latest MNTN Webinars & Events.

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler,...

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Advertisers are at an inflection point. Every brand is increasing ad spend only to rely on the same channels and strategies as their competitors – and few are doing enough to stand out from the pack. The time has come to leave behind the outdated tactics of yesteryear and start aggressively utilizing Connected TV as a differentiating channel. Join Ali...

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Inflation is up. Spending is dropping. And now there’s growing talk of a marketer’s nightmare: a recession. When times get tough, brand marketing budgets are the first to go, and TV is often on the chopping block. But what if you didn’t have to turn your back on TV ads? What if they could prove their performance impact, show ROI,...

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Eric Hatzenbuhler, MNTN’s own Senior Digital Marketing Manager, will put the best practices outlined in our Search Marketer's Guide to CTV to the test with his years of B2B paid search experience. He’ll take it from the hypothetical to the actionable, detailing how search marketers can apply their know-how by showcasing how he has done it himself. Hatzenbuhler will walk...

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B2B businesses have long shied away from the TV screen. Lack of video creative and imprecise targeting meant that other channels, like paid search, were a better use of a limited ad budget. With the growth of CTV, and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B businesses. The...

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Connected TV (CTV) adoption has skyrocketed for both viewers and advertisers, giving us a ton of data to analyze. MNTN Research was founded to help make sense of all the learnings born from this data, and now we're going to share our insights with you in order to help strengthen your ad creative, messaging, and overall approach to this powerful...

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As an expert social marketer, launching an ad campaign is a breeze, even when testing out the newest platform. The key elements from audience targeting to campaign structure remain the same, giving each new ad platform a short learning curve. But what about a completely new channel like Connected TV? Believe it or not, you already have the skills you...

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With temperatures rising and travel plans being made, summer-friendly brands in the tourism, experiential and events verticals are about to have their biggest season ever. Now is the time to rethink your strategies and get your campaigns in shape, particularly when it comes to CTV, which offers a golden opportunity for reimagining dormant strategies alongside new methods like geo-fencing and...

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