The Latest MNTN Webinars & Events.

Future-Proofing 2025: Today’s CTV Data for Tomorrow’s Strategy

Tuesday, September 17, 2024 | 10:00 AM PT / 1:00 PM ET

As we wind down this year and turn our sights to the next, the data we’ve gathered over the last 12 months has become an essential tool to develop a sound strategy for 2025. Connected TV continues its growth, and now more than ever, brands have the opportunity to capitalize in this space. From budgeting to consumer habits and how marketers view the streaming landscape, we’ve got the latest stats and facts to make the new year transition a breeze.

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The CTV Proof is in the Pudding

Monday, September 23, 2024 | 10:00 AM PT / 1:00 PM ET

Keywords are the key to success for many advertisers, but a new platform has entered the conversation, and it’s changing the way we think about keyword-based targeting. It’s Connected TV, and savvy performance marketers can now use keywords to find their high-intent audiences there. Need to see it to believe it? These case studies have the proof.

Join MNTN to learn more about how brands are using the third performance channel (reminder: that’s CTV!) to reach shoppers in their audience that are most likely to convert. In this session, you will learn:

• How to use keywords to find your high-intent audience on the TV screen
• Creative tips from brands doing it right to apply to your own creative
• Where CTV’s extensive data fits into your performance strategy

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Stack the Deck with CTV in Your MarTech Strategy

Tuesday, September 24, 2024 | 8:35 AM PT / 11:35 AM ET

With all the different platforms, companies, dashboards, and reports out there, building a sturdy martech stack is a delicate game. If you love the ease of keywords on your favorite paid search and social platforms, but need to reach a high-intent audience and get a lot of data on your progress, Connected TV should certainly make the cut.

Join MNTN to learn more about why CTV is an essential part of a well-balanced strategy. After this session, you'll be able to:

• Understand how CTV fits into your martech stack.
• Appreciate the plethora of data that CTV provides and how to track it all.
• Draw inspiration from a case study of a brand finding success with CTV keywords.

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The Art & Science of AI: How New Technology is Streamlining Our Day-to-Day

Wednesday, September 25, 2024 | 10:00 AM PT / 1:00 PM ET

The fever around making the right AI business decisions has left many professionals confused and anxious. New solutions keep popping up — which one is right for you? AI solutions are helping more and more businesses and savvy marketers. These communication pros are already implementing these tools to help them succeed, and those who delay may be left behind. Whether it’s for optimizing marketing strategies or for managing PR campaigns, AI is essential for today’s professionals to understand — and we want to make it easier for you.

Join MNTN — along with Aaron Kwittken, CEO of comms tech platform PRophet — for a deep dive into how AI is upending the status quo for brands.

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MNTN Exclusive: Q4 Strategy Webinar for Stagwell Agency Network

Tuesday, October 1, 2024 | 10:00 AM PT / 1:00 PM ET

Get a firsthand look at the power of Performance TV with MNTN. In this presentation, you’ll learn how MNTN can help your clients succeed — in Q4 and beyond — with scalable CTV solutions. MNTN has redefined audience targeting on the TV screen by introducing AI-generated keyword-based audience building, just like your favorite paid search and social channels. Learn how to use CTV as the third pillar of performance marketing to reach, engage, and convert high-intent audiences, plus see real results from a live MNTN advertiser.

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