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The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising

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Summary

What This Session Is About

It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving.

Recent studies show that 82% of U.S. households have at least one internet-connected TV. With its data-driven approach to measurement and targeting, the rise of Connected TV advertising has made it a viable third ad channel for those in the B2B space looking to differentiate from the competition. Thankfully, B2B marketers now have a chance to take their strategy beyond the expected.

In this session, you’ll learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods. We’ll explore everything from targeting in-market B2B audiences to tracking conversions to measure success. Now is your chance to take your digital advertising strategy beyond the expected.

The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising

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