The Search Marketer's Guide to Connected TV

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

The Search Marketer’s Guide to Connected TV

Your ad mix is lacking. While your search marketing chops are finely honed to capture demand, how are you generating new demand?

Enter: Connected TV. TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns (don’t worry, we love paid search as much as the next marketer!), but it’s easier to get started than you may think.

This guide will help you:

Translate your tried-and-true best practices from paid search to Connected TV advertising.

Generate demand to help fuel your paid search campaigns.

Learn seven tactics you can use to find success on this new performance ad channel.

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The Search Marketer’s Guide to Connected TV

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