The Search Marketer’s Guide to Connected TV
Your ad mix is lacking. While your search marketing chops are finely honed to capture demand, how are you generating new demand?
Enter: Connected TV. TV is now a performance channel and a valuable one at that. Not only is it the perfect complement to your paid search campaigns (don’t worry, we love paid search as much as the next marketer!), but it’s easier to get started than you may think.
This guide will help you:
- Translate your tried-and-true best practices from paid search to Connected TV advertising.
- Generate demand to help fuel your paid search campaigns.
- Learn seven tactics you can use to find success on this new performance ad channel.