The Small Business Guide to Developing a Strong Connected TV Creative Strategy

National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

A vital piece to producing top results on CTV is a comprehensive creative strategy — this will ensure that the ads you serve on TV screens are working hard for you. Yes, what your advertisements look like is important, but to guarantee consumer engagement and drive business, you need to be thinking about more than aesthetics. Read on to learn all you need to know about how to build a strong creative strategy for CTV advertising.

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The Small Business Guide to Developing a Strong Connected TV Creative Strategy

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