What’s Behind Connected TV’s $21 Billion Ad Spending Boom?
US households that don’t pay for linear TV will outnumber those that do in 2023. Streaming services like Hulu, YouTube, and Roku are experiencing more ad growth than ever. And now, Netflix and Disney+ are getting in on the act. In this infographic, we look at the rapidly growing connected TV (CTV) space and what’s fueling this $21 billion ad spending boom.