“Automated Optimization”—When It’s Done Right, It’s More Than Just a Buzzword
These days, every adtech product out there offers some form of automation. In theory, this is ideal, but with mentions...“B2B Marketers Can Do Better”: Why CTV Needs To Be in Your Marketing Playbook
Connected TV – once an advertising medium that belonged almost exclusively to B2C – is no longer off-limits to B2B....“Instagram is Too Noisy” – DTC Shifts May Help Fuel Connected TV Prioritization
If you’re launching a DTC (aka direct to consumer) brand, the playbook says your first stop is Instagram. Its visual...“We’re Bringing Creativity Back to the Forefront of Advertising”
The ad industry is changing rapidly, and marketers are moving into the next era of advertising thanks to programmatic Connected...10 Bottom of Funnel Marketing Strategies to Drive Conversions
Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention...10 Demand Generation Metrics and KPIs to Measure Funnel Success
Demand generation metrics and demand generation KPIs are crucial for marketers aiming to gauge the efficacy of their funnel strategies....