The Future of (C)TV Is Now
If you’re anything like us, you probably get excited about the updates for your favorite streaming services — like an...Blast From the Past: Streaming is Reviving the TV of Old
Here at MNTN, we know (and have covered) that when it comes to Connected TV, a lot of what is...10 Demand Generation Metrics and KPIs to Measure Funnel Success
Demand generation metrics and demand generation KPIs are crucial for marketers aiming to gauge the efficacy of their funnel strategies....And the Award for Most Successful Industry on CTV Goes To…
If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing...Are All AI Features Created Equal? Not in Video and CTV
AI in advertising continues to be a hotly debated topic, but it’s already reached a new frontier: now it can...From the MNTN Slack — Video Ad Channels Should Be Friends
Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in...