MNTN CEO Mark Douglas on Slowing Ad Spend in Start of 2023
MNTN CEO and Founder Mark Douglas recently joined Caroline Hyde and Ed Ludlow on “Bloomberg Technology” to discuss the ad landscape going into 2023 as...
Read More Streaming Ad Services Will Have a Price War, Says MNTN CEO
In the second half of the year, we saw companies like Twitter, Meta, and Snap pulling back on advertising, while streaming companies like Netflix and...
Read More MNTN to Leverage Newly Introduced Capabilities from Index Exchange
Excerpt from Index Exchange: Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced new Connected TV (CTV) capabilities that continue to...
Read More The Connected TV Terminology Cheat Sheet for B2B Marketers
Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. Connected TV ads are an effective way of reaching your...
Read More The B2B Guide to Performance TV
Not every ad solution is created equal when it comes to performance marketing on Connected TV. Many offer branding and awareness campaigns, but fail to...
Read More How B2B Brands Should Start Advertising on Connected TV
Why CTV is now an optimal channel for B2B brands to reach their audiences and drive measurable KPIs. You’ll learn:
Read More MNTN CCO Ryan Reynolds on How He Accidentally Became an Advertising Industry Powerhouse
Ryan Reynolds, Chief Creative Officer at MNTN, a leading CTV advertising platform, and cofounder of Maximum Effort, shared his non-linear path to the world of...
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