Rad-vertising, or How Streaming Services and Brands are Using 90s Nostalgia To Drive Performance
by Cat Hausler
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A new survey has revealed that many streamers aren’t opposed to advertisements as they watch shows on Connected TV, as long as the ads they are served fit their interests. TV Advertising: Fact Vs. Fiction from Hub Entertainment research found that 60% of those surveyed gave top satisfaction ratings to shows on Connected TV that included ads “customized to me.” More than half (56%) also gave high ratings to the shows with ads based on their search history, along with to shows that included countdown clocks during the ads (54%), and to shows with ads shown before the show begins (51%).
This data shows what many Connected TV Advertisers already know – consumers don’t mind watching ads while streaming. In fact, nine out of 10 U.S. Connected TV viewers are already watching ad-supported content (FAST channels), preferring the lower-price point of these kinds of streaming services. And this survey also has some insights for advertisers looking to keep those satisfaction ratings high: only 49% gave high ratings to shows that included multiple ads from the same brand, and 41% for shows running the same ad multiple times.
The Key Players In The CTV OS Ecosystem – And What They’re After
Hub Entertainment Research has released a survey finding indicating that many streaming viewers aren’t oAs the hunger for Connected TVs grows among consumers, more and more gatekeepers of the CTV world explore new OS frontiers. Despite the existing variability in CTV software, there’s still no clear leader in the space.
So Long, Agencies: Why Brands Are Shifting CTV Advertising In-House
Interested in breaking the agency cycle and bringing your media capabilities in-house? You’re not alone.
CTV Now the ‘Biggest Single Channel’ of Advertising for Drizly
Linear and connected TV is now “the biggest single channel” that Drizly is investing its advertising dollars in. The alcohol delivery service isn’t simply focused on boosting brand awareness but on taking a “branded response” approach to advertising on TV and CTV.
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