What TV and Media Execs Really Think of CTV Advertising
by Stephen Graveman
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Connected TV advertising’s impact is more widespread than just digital marketing metrics – and experts are talking about it. According to a recent BizReport article, those in the Connected TV space have found CTV campaigns drive web traffic, build awareness, and even increase foot traffic at brick and mortar locations. According to Stephanie Scheper of Tremor Video, CTV campaigns which utilized location-based targeting drove incremental in-store foot traffic within the 25% range.
With the knowledge that Connected TV ad campaigns impact more than just online purchases, it’s no surprise that marketers are taking notice. eMarketer estimates that CTV ad spend will grow to reach nearly $9 billion in 2020, and it would seem that increase in ad spend will go a long way in helping advertisers’ hit their goals, both online and in-store.
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Broadcasting + Cable
At CES, experts discussed the disparity between the amount of consumers moving to streaming video platforms and the ad revenues that are failing to recognize this change.
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