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    Connected TV

    Connected TV Watchers are Forward-Thinking and Tech-Savvy

    Your destination for the latest CTV stats, trends, and insights.

    Connected TV Watchers are Forward-Thinking and Tech-Savvy

    2 Min Read

    This year has seen a rise in the number of Connected TV devices in every U.S. household. Nielsen found that the number of U.S. households with internet-enabled connected TV devices reached 77% in 2021, a 4% increase over last year. But who is buying these CTV devices? Amazon Advertising recently conducted a survey with Ipsos to find out how these “connected consumers” interacted with brands, each other, and ultimately how brands can connect better with them. 

    Amazon found that connected consumers have considerable purchasing power, with an average household income of $80,000. They describe these consumers as open to new ideas and brands that can find a message that resonates with them. Connected consumers are more likely to keep up to date on the latest trends and technology than average consumers – they spend more time researching the products and services they buy, and once they find a great brand they tend to stick to it. And finally, these consumers will also describe themselves as tech-savvy and curious, which makes them a key group for companies seeking new brand evangelists.

    Connected TV in the News

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    Despite CTV becoming widespread as a mode of media consumption, many marketers—especially  B2B marketers—are hesitant to add CTV advertising to their media mix.

    CPG Advertising is About to Change Forever
    CPG brands are unique amongst their peers because they traditionally don’t sell directly to consumers. With Connected TV, these same brands can get better insight into their customers – and remove the guesswork to target them directly.

    Why Nielsen’s Failure Is an Opportunity for the Industry
    News that Nielsen is no longer accredited by the Media Ratings Council didn’t surprise anyone. But the news should be a wake-up call for the industry to unite around a common solution for the industry-wide challenge of measurement and data.

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