Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022
by Frankie Karrer
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This year has seen a rise in the number of Connected TV devices in every U.S. household. Nielsen found that the number of U.S. households with internet-enabled connected TV devices reached 77% in 2021, a 4% increase over last year. But who is buying these CTV devices? Amazon Advertising recently conducted a survey with Ipsos to find out how these “connected consumers” interacted with brands, each other, and ultimately how brands can connect better with them.
Amazon found that connected consumers have considerable purchasing power, with an average household income of $80,000. They describe these consumers as open to new ideas and brands that can find a message that resonates with them. Connected consumers are more likely to keep up to date on the latest trends and technology than average consumers – they spend more time researching the products and services they buy, and once they find a great brand they tend to stick to it. And finally, these consumers will also describe themselves as tech-savvy and curious, which makes them a key group for companies seeking new brand evangelists.
Top Streaming TV Strategies B2B Brands can Use Right Now
Despite CTV becoming widespread as a mode of media consumption, many marketers—especially B2B marketers—are hesitant to add CTV advertising to their media mix.
CPG Advertising is About to Change Forever
CPG brands are unique amongst their peers because they traditionally don’t sell directly to consumers. With Connected TV, these same brands can get better insight into their customers – and remove the guesswork to target them directly.
Why Nielsen’s Failure Is an Opportunity for the Industry
News that Nielsen is no longer accredited by the Media Ratings Council didn’t surprise anyone. But the news should be a wake-up call for the industry to unite around a common solution for the industry-wide challenge of measurement and data.
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