Connected TV

DTC Brands Increased CTV Ad Spend by 384% From Q1 to Q3 in 2022

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DTC Brands Increased CTV Ad Spend by 384% From Q1 to Q3 in 2022

2 Min Read

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. But, according to a new article from Adweek, as social platforms face rising prices and privacy challenges, DTC brands have a new channel in their sights: Connected TV. Over the last few years, CTV has been helping DTC brands reach new audiences at scale—one brand featured in the Adweek article even discovered that CTV boosted the performance of their branded weekly search revenue, which was up 30% since they launched on CTV in June of 2022.

Here at MNTN, that new emphasis on CTV by DTC brands doesn’t surprise us. Last year, we saw DTC brands that were active on our platform increase their total ad spend on Connected TV by 384% from Q1 to Q3 (an increase that doesn’t even include the usual boom in spend during the holiday season in Q4). Ultimately, it’s no wonder that Insider Intelligence expects CTV spend to grow by 27% in 2023, outpacing the 21% growth expected for social network video ad spend.

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