From the MNTN Slack: What Netflix’s Q1 Report Signals About the Future of Streaming
by Cat Hausler
8 Min Read
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. TV advertising has largely become unimportant versus TV advertising is still the most powerful advertising medium. Why?
A. Don’t believe the naysayers – television is still the most powerful advertising medium, actually more so since streaming TV (Connected TV) hit our screens a few years ago. In the US, television represents approximately 25 per cent of total U.S. media revenue.
Q. What is the purpose of TV commercials?
A. Simply put – the purpose of TV commercials are to drive awareness about brands, products and services and to encourage viewers to explore your brand further – whether that be visiting your website or calling a number (and of course, ultimately generating sales).
Q. Why are ratings so important for a news channel?
A. Ratings allow networks to see how many people are consuming their content, as well as when and where they do so. This can help them to better understand what is working (and what’s not) when developing their programming.
Q.What’s the fastest growing video advertising platform?
A. A lot of digital channels have been seeing growth over the past year due to the upheaval caused by the pandemic, but one platform in particular has been hailed as the fastest growing in video advertising: Connected TV.
With the rise of Connected TV / OTT advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
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