From the MNTN Slack: What Netflix’s Q1 Report Signals About the Future of Streaming
by Cat Hausler
8 Min Read
MNTN + Quora Digest
Answers to the top Connected TV questions found on Quora
2 Min Read
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. How effective is online advertising vs billboards vs TV commercials?
A. Every channel, whether that be online advertising, billboards or TV commercials, should each be evaluated against your brand’s goals, since they are treated for different purposes. Here is a breakdown of each one.
Q. Are 30-second video advertisements really worth it for advertisers?
A. As online video advertising has evolved and grown to include a number of channels and platforms, so too has the theories around what constitutes a high-performing video ad.
Q. Why do TV advertisers continually run the same ads long after they’ve become stale with viewers?
A. We’ve all experienced the unfortunate struggle of watching a show on TV or streaming to see the same ads repeatedly. So why do advertisers allow this to happen? It comes down to a few main factors.
Q. What are some reasons why businesses should use video marketing?
A. Video advertising is considered one of the most effective ways to increase engagement and awareness of a brand. Let’s break down some of the top reasons why video advertising can help you better advertise your business.
Q. What is the current IPTV/Connected TV audience size in the US? What are the demographics of those audiences?
A. Both IPTV and Connected TV have been growing in popularity over the last few years. But there is a difference between the two, which means that there are different audience sizes and demographics for each.
With the rise of CTV / OTT advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.