Get To Know Connected TV’s Built-In Brand Safety
by Jaci Schreckengost
4 Min Read
Your destination for the latest CTV stats, trends, and insights.
2 Min Read
According to the latest research from Comscore, a whopping 81% of U.S. households with Wi-Fi are streaming TV, with cord-cutters now outnumbering linear holdouts for the first time (44% to 41%). And that’s not all — from May 2022 to May 2023, U.S. households cranked up their binge-watching game, boosting their total Connected TV consumption by 20% to 11.5 billion hours. That jump brought CTV viewership more than half of all TV viewing time, surpassing linear TV.
But the love affair with cable isn’t quite over — advertisers are still swiping right on linear TV for now. Despite mass migration to CTV on the consumer side, ad buyers revealed that they’re splurging 60% of their ad budget on linear TV and only 40% on CTV. This is in part due to sports content, notoriously one of the last linear holdouts in the big transition. However, the streaming party’s just getting started, and as digital platforms continue snapping up major sporting league rights, it’s only a matter of time before that pendulum also swings in favor of Connected TV.
Netflix’s Password-Sharing Crackdown Will Be an Ongoing Battle
Netflix is intensifying efforts to combat unauthorized password sharing, with Co-CEO Greg Peters suggesting that the company will be continuing its crusade for the foreseeable future.
The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits
For years, streaming services have operated at a hyper-growth stage. But now that they’ve reached their predetermined market penetration rate goal, it’s time for the next phase: gradually increasing rates to reach profitability.
Charter Sees Disney Carriage Dispute As Tipping Point for Video Model
Disney has pulled its channels from Charter Communications cable systems after the two were unable to reach new deal terms. Charter executives say this is no typical carriage dispute.
Want to get our Connected TV report sent directly your way? Share your email below and you’ll never be out of the CTV/OTT loop again.
Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.