Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TL;DR 5 Quick Takeaways What marketers need to know about Connected TV advertising. 1 U.S. CTV ad spend could reach $38 billion in 2026. 2 CTV targeting uses location, behavior, interests, demographics, and customer data. 3 Real-time reporting connects TV...How MNTN Measures Performance Without Clicks: A Deep Dive Into the Verified Visits Model
by The MNTN Team
11 Min Read
Unleashing Performance: How MNTN's Bidding System Delivers Superior Results
by The MNTN Team
8 Min Read
Most Recent Posts
Ad Romance: How to Turn a Summer Fling Into a Lifelong Customer
This summer has brought the heat for marketers in travel, tourism, and experiential brands, as consumers are making more travel plans and attending more live...
4 Min Read
Read MoreWe’re already almost halfway through July and you may be thinking, “Wait! Where did Q2 come from?” Summer is in full swing, and the MNTN...
2 Min Read
Read MoreUnique Automation Strategies, CTV Viewership Rise, & More | Weekly Marketing News
Every week there is a lot of marketing news making headlines—and this week was no exception. In digital marketing news, as automation continues to become...
Read More Come On In: All Types of Advertisers Can Find Success on CTV
Over the years, traditional television has come to be seen as a prestigious advertising channel. Events like the Super Bowl have only strengthened this viewpoint...
4 Min Read
Read MorePolitical CTV Ad-Spend Will Reach $1.48 Billion in 2022
With the 2022 midterms fast approaching, many political advertisers are looking to expand the ways they reach prospective voters. One of the channels that has...
2 Min Read
Read MoreWith the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...
2 Min Read
Read MoreLaunch on CTV with the Ease of a New Social Channel
Change can be scary. But social marketers don’t need to fear the newest channel for B2B. Connected TV is an essential tool to differentiate your...
4 Min Read
Read MoreWant to Recession-Proof Your Marketing? Ad-Supported Streaming Could Be the Answer.
Another one bites the dust. When news of HBO Max’s latest subscriber numbers broke out, revealing that 30% were made up of ad-supported streamers, it...
3 Min Read
Read MoreLaunch-Worthy Best Practices For a Paid Search Marketer’s First CTV Campaign
Hooman Javidan-Nejad and Eric Hatzenbuhler joined SMX for a two-part series on making the jump from paid search to Connected TV. Javidan-Nejad, MNTN’s Director of...
5 Min Read
Read More