Featured Blog Post
Tech
Seeing Is Believing: Inside MNTN's Executive Ads
by Web Team
8 Min Read
You are spending real money on Connected TV. Your ad is airing in living rooms across the country, against shows people actually watch on premium networks like Peacock, ESPN, and HBO Max. But unless you’re intentional about it, you may...How MNTN Measures Performance Without Clicks: A Deep Dive Into the Verified Visits Model
by The MNTN Team
11 Min Read
Unleashing Performance: How MNTN's Bidding System Delivers Superior Results
by The MNTN Team
8 Min Read
Most Recent Posts
We’re already almost halfway through July and you may be thinking, “Wait! Where did Q2 come from?” Summer is in full swing, and the MNTN...
Read More Unique Automation Strategies, CTV Viewership Rise, & More | Weekly Marketing News
Every week there is a lot of marketing news making headlines—and this week was no exception. In digital marketing news, as automation continues to become...
Read More Come On In: All Types of Advertisers Can Find Success on CTV
Over the years, traditional television has come to be seen as a prestigious advertising channel. Events like the Super Bowl have only strengthened this viewpoint...
4 Min Read
Read MorePolitical CTV Ad-Spend Will Reach $1.48 Billion in 2022
With the 2022 midterms fast approaching, many political advertisers are looking to expand the ways they reach prospective voters. One of the channels that has...
2 Min Read
Read MoreWith the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...
2 Min Read
Read MoreLaunch on CTV with the Ease of a New Social Channel
Change can be scary. But social marketers don’t need to fear the newest channel for B2B. Connected TV is an essential tool to differentiate your...
4 Min Read
Read MoreWant to Recession-Proof Your Marketing? Ad-Supported Streaming Could Be the Answer.
Another one bites the dust. When news of HBO Max’s latest subscriber numbers broke out, revealing that 30% were made up of ad-supported streamers, it...
3 Min Read
Read MoreLaunch-Worthy Best Practices For a Paid Search Marketer’s First CTV Campaign
Hooman Javidan-Nejad and Eric Hatzenbuhler joined SMX for a two-part series on making the jump from paid search to Connected TV. Javidan-Nejad, MNTN’s Director of...
5 Min Read
Read MoreManage CTV Like a Social Marketing Wiz
Social marketers are talented in the art of optimization. A key audience doesn’t convert? Cut it. A campaign is exceeding performance marketing KPIs? Boost it....
2 Min Read
Read More