Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
Hollywood and Digital Marketing Walk the Red Carpet Together
Nimble and TV advertising are two words that brands wouldn’t expect to see together, right? Well, we have a thing or two to say about...
5 Min Read
Read MoreAs CTV Data Wars Escalate, You May Already be Data-Rich
Amazon made headlines with the recent news they’d be entering the TV manufacturing game. While the likes of Samsung, Vizio, Sony and others aren’t thrilled...
4 Min Read
Read More85% of Broadband Households Use a Connected TV Device
This year has seen an influx of consumers adding streaming subscriptions to their TV watching line up, and a new report has revealed that growth...
3 Min Read
Read MoreNew Amazon TV, Artificial Intelligence Updates, & More | Weekly Marketing News
This week there was a lot of industry news for marketers to stay on top of – with everything from artificial intelligence to Amazon’s new...
3 Min Read
Read MoreCPG Advertising is About to Change Forever
Consumer packaged goods, or CPG, have long been a staple of television commercials – but these days they’re spending less. A lot less. Between January...
4 Min Read
Read MoreOTT is Now CTV, Marketing Automation Improvements, & More | Weekly Marketing News
Last week, there was a lot of marketing industry news to keep on top of, with everything from the MRC redefining OTT advertising as Connected...
Read More 58% of Streamers Say They “Don’t Mind Ads or Commercials While Watching TV.”
The number of platforms and streaming services available to consumers increased rapidly over the last year, and those consumers are now seeking to find ways...
2 Min Read
Read MoreAdvertisers have tricky times ahead. Not only do they have to be creative masterminds to capture the viewer’s waning attention spans, which decreased to less...
4 Min Read
Read More60% of CTV Households Watch Ad-Supported Streaming Services on TV
Despite the uncertainty the world of advertising faced over the last year, Connected TV has consistently proved itself to be one of the fastest-growing advertising...
3 Min Read
Read More