OTT Targeting: 8 Best Ways to Reach Your Audience
by Cat Hausler
5 Min Read
3 Min Read
This week there was a lot of industry news for marketers to stay on top of – with everything from artificial intelligence to Amazon’s new TV making waves. To make it easier to see the most important stories, we created this roundup of the best marketing articles.
9 Powerful Ways Artificial Intelligence is Transforming Digital Marketing – As artificial intelligence has evolved, it has found its way into more aspects of our lives – from social media to digital marketing. In this blog post, we will examine 9 ways in which AI is changing how companies market themselves online.
How FedEx Is Using Data to Go the Extra Mile on Loyalty – It’s a newly competitive landscape for brands, with customer loyalty now hinging on so much more than just reward transactions. To meet this challenge, brands like FedEx are exploring ways to optimize their loyalty programs.
Strategies to Succeed in B2B Digital Marketing – Without conferences and business travel, B2B marketers have shifted to different strategies, like demand generation and account-based marketing. Reflect Digital and StackAdapt discuss how B2B has embraced new digital marketing tactics.
When Marketing Goes Haywire – There’s a reason Murphy’s Law never goes out of style—it’s because it’s true. But, if you’re prepared for the absolute worst and trained in the art of disaster, you’ll be prepared to pivot and succeed in the face of challenges.
Amazon’s New TV is Igniting a Connected TV Ad Scramble – LG Ads announces new TV software as manufacturers look to retain control of the living room screen.
Who Are Connected Consumers and How Can You Engage and Delight Them? – Each day, consumers stream movies, shows and podcasts; spend time on their favorite apps; and research potential purchases. Empowered to forge their own digital journeys, they have opportunities to tailor each entertainment selection, brand interaction and purchase decision to their personal preferences.
At-Home Time Spent Watching TV, Movies Up 4% In 1H, But Spending Down 1% – U.S. consumers’ reported time spent on watching TV shows and movies at home in the U.S. in 2021’s first half rose 4% year-over-year, to account for 30% of the total time spent on entertainment activities during the period.
CPG Advertising is About to Change Forever – Consumer packaged goods, or CPG, have long been a staple of television commercials – but these days they’re spending less. A lot less.
Top Mobile Marketing and Mobile Ad trends in B2B and B2C – Mobile marketing campaigns are planned and run based on the data mined from several mobile users, such as their browsing history, social media likes, etc.
Don’t Make Creators an Afterthought in Your Marketing Budget – Collab’s Will Eagle shares his tips for brands looking to partner with content creators, and says follower count shouldn’t be the deciding factor.
APAC: Mobile Marketing Proves Resilient in Pandemic – After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media.
What Is Google AMP and How Does It Impact SEO? – If you’re a small business owner who handles your own search engine optimization, you’ve probably seen the acronym AMP before, which stands for accelerated mobile page.
That’s it for the roundup this week, next week we’ll be back with another list of what’s making news in marketing.
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