Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
With the rise of Connected TV ads, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...
4 Min Read
Read MoreAd Revenue for Connected TV Will Reach $8 billion in 2020
Ad Dollars are Following Consumers to Connected TV With Americans spending even more time at home, it is not surprising that ad dollars are following...
2 Min Read
Read MoreThe New Holiday Normal, Political Ads on CTV & More | Weekly Marketing News
This week has seen plenty of news updates in the world of digital, Connected TV, and mobile marketing. Here’s what’s been making headlines in the...
4 Min Read
Read MoreYou could say that 2020 is the year where Connected TV advertising became mainstream, thanks to a global pandemic shifting consumer behaviour and forcing most...
4 Min Read
Read MoreDigital Ad Spend Increases, Political Advertising on CTV & More | Weekly Marketing News
There has been a lot of marketing news to keep track of this week – so we’ve compiled some of the headlines that caught our...
4 Min Read
Read MoreIf you read through our poke at so-called data-driven advertisers, you’ve probably noticed the running theme of performance that is inherent in everything that we...
6 Min Read
Read MoreThe Future of Roku, Empathetic Marketing, & More | Weekly Marketing News
There has been a lot of marketing news to keep track of this week – so we’ve compiled some of the headlines that caught our...
4 Min Read
Read MoreTop or Bottom Funnel: Prioritize Measurable Performance This Holiday Season
We’ve laid out why this holiday season is going to be the biggest one for ecommerce in history. We’ve also shown you why Connected TV...
4 Min Read
Read MoreHow Connected TV Advertising Steals the Spotlight From Social Media Advertising
Television marketing, specifically Connected TV advertising, is even more impactful than ever before – one would even say more than social media. Why? Connected TV...
5 Min Read
Read More