Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
60% of CTV Inventory Will be Bought Programmatically in 2021
Connected TV advertising has leapt in popularity in the last year, and is expected to continue that rise as marketers execute their strategies for 2021....
3 Min Read
Read More2021 Campaign Planning, CTV Subscriptions, & More | Weekly Marketing News
It has been an eventful first week of 2021 to say the least—here are the headlines marketers may have missed. In digital marketing news, sources...
Read More 2021 Will See B2B Advertising Find its Home on Connected TV
Industry experts love to make bold predictions on what trends a new year will bring to the marketing world. Well, we’re not immune to that...
4 Min Read
Read MoreA Letter From the Head of MNTN Marketing
Over the holiday break, our head of marketing Ali Haeri sent an email to the team in which he reflected on 2020. It was not...
Read More With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...
2 Min Read
Read More“StreamScam” Connected TV Ad Fraud Rattles Advertisers
Ad fraud has always been a major problem for digital advertising. So the relative lack of Connected TV ad fraud, which operates like a digital...
5 Min Read
Read MoreConnected TV Advertising: Attribution for the Performance Marketer
If you Google the phrases ‘attribution’ and ‘digital marketing’ together, don’t be too surprised if you see the words ‘complicated’ and ‘confusing’ listed next to...
5 Min Read
Read MoreComcast’s FreeWheel to Acquire Beeswax in Major Connected TV Move
In the latest escalation of the Connected TV arms race, Comcast’s FreeWheel announced their plans to acquire DSP Beeswax in an effort to bolster their...
3 Min Read
Read MoreConsumer Lifecycle Changes, Performance Based CTV, & More | Weekly Marketing News
As we come to the end of 2020, there is a lot to cover in digital marketing news. To make it easier for you to...
Read More