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What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
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Read MoreTop or Bottom Funnel: Prioritize Measurable Performance This Holiday Season
We’ve laid out why this holiday season is going to be the biggest one for ecommerce in history. We’ve also shown you why Connected TV...
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Read MoreHow Connected TV Advertising Steals the Spotlight From Social Media Advertising
Television marketing, specifically Connected TV advertising, is even more impactful than ever before – one would even say more than social media. Why? Connected TV...
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Read MoreConsumer Education, Diversifying Content, & More | Weekly Marketing News
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3 Min Read
Read MoreWith the rise of CTV ads, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top...
4 Min Read
Read MoreHouseholds are Streaming More Ad-Supported Connected TV
More Viewers are Watching Free Content During the Pandemic According to a new report from Roku, more households are streaming free, ad-supported Connected TV during...
2 Min Read
Read MoreLocal Advertising, AVOD Revenue Increases, & More | Weekly Marketing News
This week has seen a lot of marketing news to keep track of. But don’t worry – we’ve got you covered. Here’s some of the...
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Read MoreWhy Connected TV Is This Year’s Big Holiday Opportunity
If you’ve been following our blog content recently, you would have learned that 2020 is set to be the biggest e-commerce event ever. While we...
10 Min Read
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