Featured Blog Post
Advertising
What Is Connected TV? How CTV Advertising Works (2026)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s unlocking massive opportunities for performance marketers. With CTV ad spend projected to hit $38 billion in the U.S. by 2026, Connected TV (CTV) is transforming the biggest screen in the house...Most Recent Posts
HBO MAX’s Fortunes Illustrate a New Streaming Hierarchy
It’s no secret that HBO MAX is struggling, and that’s leading to it making some big moves to shake up the streaming scene. The recent...
4 Min Read
Read MoreHow Much Do You Know About Connected TV Advertising?
We’re taking the ‘tech’ out of technology, though not in the way you might think. Ad tech has thrown enough buzzwords at us to make...
3 Min Read
Read MoreLocal Advertising, The CTV Knowledge Gap, & More | Weekly Marketing News
This week there have been a lot of articles in the world of marketing to keep track of. But don’t worry – we’ve got you...
Read More With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the...
2 Min Read
Read MoreConnected TV Reach Expands to 72% of Households
Viewership, Ad Impressions Rise With more consumers spending time at home, whether due to stay-at-home restrictions or new work from home policies, television has become...
3 Min Read
Read MoreConnected TV Programmatic Ad Spend Surged 119% YoY in Q3
This year has seen an unprecedented rise in advertising on Connected TV, with more and more advertisers taking note of the growing number of viewers...
3 Min Read
Read MoreRecommendations for 2021, Increased CTV Ad Spend, & More | Weekly Marketing News
There has been a lot to cover this week in marketing news – with everything from 2021 marketing recommendations to increased ad spend on Connected...
Read More New Year Connected TV Strategies for Fitness Marketers
Hey fitness marketers, you better be planning your New Year’s ad campaigns. There’s going to be quite a few “New Year, New You” shoppers out...
8 Min Read
Read MoreWhat a month it’s been, with the 2020 Election at the heart of it all. We’re almost at the end of what will be one...
2 Min Read
Read More