45% of Digital Political Ad Spend in 2024 Will Go to CTV
by Frankie Karrer
2 Min Read
Tons of upgrades, with one goal: making The Hardest Working Software in Television™ work even harder.
4 Min Read
Now, more than ever, your company is relying on you to fuel their growth.
We know the pressure is going to be real in 2024. That’s why we’ve been hard at work, building a brand-new system that elevates the peak performance you can deliver with TV. We’ve more than tripled our engineering and platform experience teams, gathered insights from advertisers of all sizes, and developed a first-of-its-kind software that makes it easy for you to not just meet but exceed the ever-growing expectations placed on your teams.
We’re excited to release that software to marketers everywhere. Meet MNTN Next Gen TV.
Click here to see what the next generation of TV technology has to offer.
For years, advertisers have used MNTN’s dynamic campaign optimizations to deliver unmatched ROI with their Performance TV campaigns. But our dedicated product and engineering teams never stop pushing the envelope. They’ve been experimenting around the clock with one goal in mind: to increase television’s revenue-driving potential. We’ve used their research to upgrade the most powerful performance engine in television. Now advertisers are already earning 27% lower cost per acquisition and 38% more site traffic, on average, with their Performance TV campaigns.
MNTN is the #1 platform for Performance TV and one of the-largest buyers of TV advertising in the U.S., which means our customers get the best pricing on the market and a leg up on performance before our tech even starts optimizing campaigns for peak performance. As MNTN grows, so does our buying power — and so does our advertisers’ performance.
With Next Gen TV, your performance stays strong — and often improves — as you increase your investment in TV. Mikayla Ceraso, Growth Marketing Manager at Tuckernuck, told us that with Next Gen TV, their return on ad spend increased by 65% the following month, both in the MNTN platform and in Google Analytics, where they use their own conversion measurement methodology. “We increased budget based on performance being strong and wanting to scale into the holiday, and efficiency is still quite high! It gives us a lot of ammunition to focus on this channel even more.”
Optimize your TV campaigns to deliver app downloads, and take advantage of MNTN’s Appsflyer, Adjust, and Kochava integrations to measure success in your preferred source of truth.
We remodeled our audience builder to give you access to all of your first and third party data in one place. With nearly endless combinations of inclusions, exclusions, and connective statements at your fingertips, honing your exact customer profile and delivering optimal performance have never been easier.
Create and store specific geographic lists, CRM lists, and first party audience segments for convenient reuse, ensuring your campaign setup is always quick and seamless.
Precisely target over 85,000 integrated audiences, customizable segments of your first party audiences, and your CRM lists to maximize performance.
Now you can use LiveRamp’s expansive list of third party segments to create audiences who are most likely to take action after seeing your ad. Thousands of LiveRamp segments are integrated directly into the MNTN platform, covering an extensive range of audience interests, purchasing histories, in-market signals, and more. This makes it easy to craft your precise customer profile, enabling you to achieve more qualified reach and better performance, at scale.
Improve the cost per visit, cost per acquisition, and return on ad spend of your localized campaigns.
With our new macro-enabled visit tracking, it’s never been easier to integrate MNTN’s Verified Visits™ reporting into your preferred third party attribution platform.
MNTN is the only Performance TV platform that accurately integrates TV attribution data with GA4, enabling you to accurately track your Verified Visits™ and conversions right alongside your other marketing channels. MNTN has long been integrated with Google Analytics, and we invested significant engineering resources to ensure our integration remained strong during Google’s transition to GA4.
Have you heard of Creative-as-a-Subscription™ (CaaS)? It’s a MNTN-exclusive program where our advertisers access a steady stream of fresh TV creative, produced by the experts at QuickFrame by MNTN — all at no additional cost beyond what they’ll pay in media.
Over the past year, we’ve worked with our advertisers to enhance the program, and it’s become an even bigger growth driver for businesses of all sizes. For example, outdoor blanket company Rumpl used CaaS to generate an additional $526.2K in revenue over the course of a year, by their estimations — all without increasing their marketing budget.
From enhanced reporting filters to streamlined audience building and beyond, we’ve made plenty more subtle improvements to our platform, all to make using it as intuitive as possible.