Speak to a CTV Expert

    Let’s talk! We’re eager to help you get started on Connected TV. First we need some basic info

    Great - what's your title and where do you work?

    1. We recommend a starting budget of over $10,000 to generate optimal campaign performance.

    We need just a little more detail...

    Perfect - now tell us about your current situation

    We love agencies! What kind are you?

    Last but not least, what are you interested in?

    1. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    That's all we need — we'll be in touch shortly.

    Connected TV

    There are 183.5 Million Connected TV Viewers in the U.S.

    Your destination for the latest CTV stats, trends, and insights

    There are 183.5 Million Connected TV Viewers in the U.S.

    2 Min Read

    Connected TV continues to rise in popularity among consumers, due to the ease of access to an array of content options through both ad-supported and subscription services. In 2020 alone, the total hours spent with CTV devices was up 81% year over year, as reported by Nielsen. Many advertisers are also interested in learning which demographics are most likely to be watching their favorite shows on Connected TV devices. And according to eMarketer, while younger audiences are more likely to be CTV viewers, older demographics are also making the switch from traditional TV. Their data reveals that American CTV viewers in 2020 totalled 45.7 million for Gen Z, 56.5 million for millennials, 48.5 million for Gen X, and 32.8 million for baby boomers –– adding up to 183.5 million viewers overall. 

    As these viewers continue to migrate over to streaming services, this is having a direct impact on increasing Connected TV ad spend for the foreseeable future. Last year saw U.S. Connected TV spend rise to $8.11 billion, and 2021 is expected to see that number reach $11.36 billion. This acceleration in spending will only continue as it pulls from both digital and linear TV ad budgets (which totaled $155 billion in 2020). Ultimately, the lure of more viewers and better tracking and measurement will prove too good to pass up, and it looks like marketers are taking notice.

    Connected TV in the News

    B2B Advertising on CTV Platforms is 2021’s Gold Rush
    MarTech Series
    CTV’s captive audience is continuing to grow exponentially as the changes brought about by the pandemic become increasingly permanent.

    Roku Creates Branded Content Studio After Record Ad Revenue
    Adweek
    On the heels of another record quarter for Roku—during which it more than doubled monetized video-advertising impressions year over year—the company is preparing to bring in even more ad dollars from marketers.

    Game On: Sports Meets Streaming in the Biggest Playoffs of the Year
    MNTN
    The emergence and growth of streaming isn’t letting up, and broadcast television’s reign over sporting events may soon be over.

    Get the Latest Connected TV News, Right to Your Inbox

    Why not receive our Connected TV report, right to your inbox? Just enter your email below and you’ll never be out of the CTV loop again.