Creative as a Subscription

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

Calling All Agencies.

If your clients believe TV ads are too costly and time consuming to produce consistently—we can help!

We’ve bundled creative and media together in a first-of-its kind offering that fast tracks creative output and delivers a steady stream of high-performing TV ad creative. It’s an improvement on the old, expensive, and costly process with a quick, easy, and scalable solution—an absolute necessity to keep up with the inventory explosion brought on by the rise of streaming TV.

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See how CaaS reinvents TV ad creation

Creative-as-a-Subscription (0:51)

See how CaaS reinvents TV ad creation

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Creative & Media, All In One. Calling All Agencies.

Interested in CaaS for agencies?

Interested in CaaS for brands?

Let’s reinvent TV advertising together.

Let’s reinvent TV advertising together.