Creative as a Subscription

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

Creative & Media, All In One.

Making a TV ad used to be expensive, time consuming, and daunting. MNTN has changed that.

By simply doing what you were going to do anyway—spend money on media—you can now earn credits that you can redeem towards an exclusive menu of video creative services. By bundling creative and media, CaaS allows MNTN advertisers to put more of their investment toward ad spend and access an array of video creative services at no extra charge.

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See how CaaS reinvents TV ad creation

Creative-as-a-Subscription (0:51)

See how CaaS reinvents TV ad creation

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Creative & Media, All In One. Calling All Agencies.

Interested in CaaS for agencies?

Interested in CaaS for brands?

Let’s reinvent TV advertising together.

Let’s reinvent TV advertising together.