Gozney Drives Full-Funnel Growth and Other Piping Hot Results With MNTN

To meet their unique business needs, Gozney launched evergreen prospecting campaigns that ran year-round, then activated retargeting during their busier periods. They focused their prospecting efforts on specialized audience segments, like home and garden shoppers, aspiring chefs, and consumers interested in smart appliances who shopped at premium home retailers. For retargeting, they used CRM data to exclude past purchasers, instead honing in on people who had visited two or more pages on their site but hadn’t converted.

They aligned audience sizes with their seasonal budgets to maximize value — particularly during slower business periods. This allowed them to be pointed with their spending, shifting their targeting based on demand.

Looking to further maximize their effectiveness on CTV, Gozney launched with MNTN Matched™. The MNTN Matched technology suggested a range of high-potential keywords, including outdoor cooking equipment, wine and cheese, and culinary tours. It then analyzed these keywords against real-time consumer behavior data, creating audiences most likely to take action after viewing Gozney’s ads.

Speaking of ads — Gozney’s were a key piece to their CTV strategy. As a premium outdoor cooking brand, they knew it was vital to showcase the craftsmanship and distinctive features that separate their products from competitors’. Gozney’s video ads accomplished this beautifully, highlighting the professional-grade performance and design elements that make their offerings unique. Some of their commercials included their founder or food influencers speaking about the products, while others relied on on-screen copy to convey the power of their ovens. All ad creative included upbeat music, clear CTAs, and messaging about relevant discounts or sales that helped to drive engagement — the latter of which was vital in producing impressive performance during the peak summer season.

Gozney used MNTN’s comprehensive reporting capabilities and seamless integration with Rockerbox to track campaign performance in real-time. This visibility into measurement enabled them to make data-driven decisions throughout their campaigns, ensuring maximum effectiveness during critical selling periods.

Gozney’s investment in MNTN  paid off, delivering powerful results for their summer sales push. They outperformed their cost per acquisition (CPA) cost per visit (CPV) goals by 71% and 49%, respectively.

The performance didn’t stop there — Gozney took what they learned from their summer campaigns and used it to drive exceptional results throughout the year, culminating in a strong Q4 performance. During their holiday sale, their visit rate grew by an impressive 174% while average order value increased by 18%, allowing them to close the year with remarkable momentum. On top of this, MNTN outperformed their other channels, producing a return on ad spend (ROAS) that was 48% higher than that of their overall mixed media channels.

And while results are great, MNTN provided Gozney with more than just impressive performance.

“The support we’ve received from the MNTN team has been exceptional,” said Kirsty Tansey, Gozney’s Senior Director of Growth. “It’s refreshing to work with a platform where we regularly receive updates on new features and hands-on help with our campaigns. The level of support is significantly higher than what we experience with some other channels, where connecting with an account manager or getting strategic advice can be challenging.”

Gozney will continue to leverage MNTN Performance TV as a vital component of their strategy, driving business during crucial seasonal periods while maintaining consistent growth throughout the year.