Guesty’s advanced technology optimizes, automates, and streamlines every aspect of managing a hospitality business, all from one platform. When the results of their search and social campaigns began to plateau, they needed to activate an additional channel to drive qualified traffic and lead generation. Using MNTN Performance TV, Guesty got that channel with performance-optimized Connected TV (CTV).
Guesty Scales their Business with MNTN
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We don’t have any other video platforms that can perform like MNTN. Nor do we have any other video platforms that have the ability to accurately match those users back to our CRM like we can with MNTN.
Pepe Bejar
User Acquisition Team Lead, Guesty
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Lower Cost Per Acquisition Than Goal
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More Efficient Cost Per Visit Than Target
Objective
Increase Site Traffic, Trials, and Demo Requests
Pepe Bejar, user acquisition lead at Guesty, was tasked with some aggressive goals for growing inbound demo requests, trials and overall site traffic. Their search and social results weren’t increasing the lead volume at the pace he needed; to achieve his goals, he needed to activate a new channel, one that would allow him to measure its direct impact on his business. That new channel was Connected TV—and he turned to MNTN to make it happen.
“I chose to partner with MNTN because of the attribution. I didn’t need a third party—I could get a lead from my MNTN campaign, match it back to a user, and then be able to really see the impact of MNTN within my CRM.”
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