National University is a leading online higher education provider and San Diego’s largest private non-profit university. For over 50 years, they’ve been on a mission to break barriers in education and build a better future for their 41,000 students, 3,300 employees, and 200,000+ alumni worldwide.
National University Creates a Best-in-Class Campaign With MNTN’s Creative-as-a-Subscription™
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MNTN has been an invaluable resource since our partnership began in 2021. Our investment in MNTN Performance TV, and now in Creative-as-a-Subscription™, has opened a new realm of opportunities for us creatively. We now have the ability to truly act within Performance Marketing, utilize real-time data, and pivot quickly. The additional creative variations allow for optimizations within our marketing strategy. This partnership has brought such a vital creative lens to our content and has grown stronger over time. Finding a creative team that understands us, and we trust, has allowed for future videos to be built within the same light while exploring new audiences and opportunities. It has helped us strike while the iron is hot, by driving down our CPA metrics, increasing our conversions, and improving our overall full-funnel strategy.
Amanda Bouvin
Director, Paid Media, National University, National University
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Increased Overall Conversion Rate
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Lower Cost Per Acquisition
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Turn Awareness Into Action and Improve Strategic Flexibility with MNTN’s Creative-as-a-Subscription™
MNTN has been a staple in National University’s marketing mix since 2021. Their initial strategy consisted of one prospecting and one retargeting campaign, with the same creative used in all of their ads. In any given month, MNTN contributes to 10-16% of their overall lead volume. However, they wanted to find a way to diversify their creative to speak to their different audience personas, ultimately driving leads and improving their performance metrics.
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