Basecamp

Your portal to news, insights, research, and more

Small But Mighty: How Small Businesses and Agencies Can Wield the Power of CTV

When people imagine traditional television advertising, they might think of ads during a super popular sporting event or prime spots during their favorite cable shows....

4 Min Read

Read More

Global CTV Ad Revenue Will Reach $25.9 Billion in 2023

Surprising exactly no one, Connected TV seems likely to continue its meteoric rise this year—and this time the forecast is global. GroupM’s Mid-Year Forecast predicts...

3 Min Read

Read More

Who’s Your Audience? Back-to-School Edition

Back-to-school spending topped $110 billion in 2022. So, what does it take to make it a best-in-class season again this year? A survey by the...

2 Min Read

Read More

CTV is Changing How We Think About Ad Creative

While television advertising used to be focused on awareness, Connected TV (CTV) has upgraded the medium into a powerful, data-driven performance marketing channel. But with...

4 Min Read

Read More

Prove You’re Not a Robot: Why AI Needs a Human Touch

Hey reader! We’re gonna try something new with this article—we’d like to see what happens if ChatGPT writes it. Enjoy! Just kidding. Sorry to disappoint...

6 Min Read

Read More

49% of American Households Watch CTV Every Day

Watching more streaming TV than ever? According to a recent survey conducted by Leichtman Research Group, you’re not alone. Nearly half (49%) of American TV...

2 Min Read

Read More

Build an Updated Customer Journey with Performance TV

How we think about the customer journey is outdated—and no, we’re not just being dramatic. Traditionally, the customer journey was viewed as linear, a step-by-step...

4 Min Read

Read More

AVOD Will Gain More Than 3x the Viewers of Subscription OTT in 2023

Ad-supported video-on-demand (AVOD) is expected to continue its rise in popularity this year. According to new research from eMarketer, AVOD services will eventually overtake subscription...

3 Min Read

Read More

Gnarly: Linear Viewership Numbers Are Now at ‘80s Levels

Cord-cutting, once deemed a radical step taken by millennials, is now commonplace. Each year, more people are saying hasta la vista, baby to their cable...

5 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.