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From Awareness to Performance: How Fragmentation Is Shifting Streaming Goals 

Whether you’re a marketer, a streaming consumer, or both, you’ve probably noticed there have been a lot of changes in the Connected TV (CTV) and...

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Gen Z and Millennials Think CTV Ads Are Higher Quality Than Cable Ads

The adage that younger generations are glued to their screens may just be true. But not just any screens — according to recent research from...

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The (TV) Doctor Is In: Solving Common CTV Struggles

In a recent survey conducted by Marketing Brew and MNTN, we found some shared pain points among Connected TV advertisers. Right now, these concerns center...

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(B2)Be There: Driving Long-Term B2B Brand Awareness with CTV

We quote this stat all the time, but only because it’s so eye-popping: up to 90% of B2B decision-makers buy from companies they knew at...

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With Advertising Trends, Age Might Not Be Just a Number

The wrappers from this year’s Halloween candy may still be on your kitchen counter, but November 1st brings a major shift — the 2023 holiday...

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Almost 80% of TV Execs Think Sports Will Expand Beyond Live Broadcasts

The world of sports television is in the midst of a digital revolution, thanks to — of all things — consumers’ multitasking habits. That’s according to a...

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In the Aftermath of the Writer’s Strike, Streaming Costs Are in Flux

After a strike that lasted merely five months, the Writers Guild has officially reached and ratified an agreement with studios and streamers. But the story...

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47% of U.S. Households Tune Into FASTs Every Week

In the ever-expanding world of streaming services, FAST (free, ad-supported streaming) platforms are making serious waves, with 47% of U.S. households diving into FAST services...

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How a Better Approach to Third Party Audiences Leads to Stronger Performance

Whether you’re a Connected TV (CTV) advertising newbie, a veteran, or anywhere in between, you know audience building is a key component of lasting success...

7 Min Read

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