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40% of 2023 Upfront Buys Will Be Dedicated to CTV

Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of...

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60% of American Households Are Using FASTs

According to a recent survey from Deloitte, subscription growth for subscription-based video-on-demand (SVOD) has slowed. 44% of consumers believe they’re paying too much for SVOD...

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Let’s Be Upfront. What’s Your Plan for Performance TV?

What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up...

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Search Experts Have A New Performance Tool: Connected TV

As new advertising solutions have come to the forefront of the industry, the chasm between brand and performance marketing isn’t looking as wide as it...

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Move Over Static Billboards, There’s a New Out-of-Home in Town

It’s a tale as old as time: a trend from the past is in again. No, we’re not here to discuss the resurgence of trucker...

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CTV Households Will More Than Double Linear Households by 2024

Connected TV currently has a greater share of households than linear did at its peak, according to a new report from eMarketer. And next year,...

2 Min Read

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The Robots Have Taken Over Retail

When we look back on 2023, we’ll probably remember it as the year of the machines. Seemingly overnight, machine learning, AI, and automated optimization tools...

3 Min Read

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B2B Video Can Break Out of the Boring Mold on CTV

Video may not be the obvious answer for B2B businesses, but more and more, savvy brands are turning to the TV screen. While developing and...

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Live Programming is TV’s Past—and CTV’s Future

On July 12, 1962, the first live television signal was beamed across the United States, Canada, and Europe. At that moment, everything changed. Live programming...

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