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39% of Former Netflix Password Sharers Plan To Opt for the Ad-Supported Tier

Netflix just announced that they will begin enforcing their long-awaited crackdown on password sharing, and subscribers are split on how they plan to react—particularly by...

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Level Up Your ABM Strategies With CTV

Accounts-based-marketing, or ABM, is a tried-and-true strategy for many B2B brands—70% of marketers use ABM, according to Hubspot. And it’s no surprise, because it works!...

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Balancing the Challenges and Benefits of Television Advertising 

In the past, television advertising could only really be used to promote awareness of brands. Without measurement and attribution, it was nearly impossible to understand...

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79% of Americans Aged 50+ Are Streaming Viewers

Streaming services aren’t just the domain of the youths. A new study from DeepIntent and Roku found that 79% of adults aged 50+ are currently...

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Consolidations and Consolations: What the Move to MAX Tells Us About Streaming’s Next Chapter

This week marked the launch of MAX, the latest bundle offering-slash-rebrand from Warner Bros. Discovery, which combines content from Discovery Plus, HBO, CNN, the CW,...

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How CTV is Changing Advertising for Performance Marketers

In the past, brands advertised on television to drive awareness—and that’s where the benefits stopped. But the times, they are a-changin’.  Thanks to Connected TV...

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Why You Need a Performance Plan For Upfronts

It’s the most wonderful time of the year for TV advertisers: upfronts season. But this year feels a little different. Economic anxiety paired with a...

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Here’s What You Missed at NewFronts — and What to Expect at Upfronts

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST)...

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Who’s Your Audience? Father’s Day 2023

“Consumers plan to spend approximately the same amount (in) celebration of Father’s Day…reflecting the sentimental nature of the holidays as customers prioritize unique and meaningful...

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