Basecamp

Your portal to news, insights, research, and more

The Ad Gift That Keeps on Giving: CTV’s Must-See Features for 2024

In the last few years, advertisers have seen the significant impact of Connected TV and its importance within marketing strategies. Now that many teams have...

3 Min Read

Read More

How To Apply a Digital Marketing Mentality to Connected TV

Today, Connected TV (CTV) is a performance marketing channel, right alongside paid search and social media. Those digital roots mean marketers can use the skills...

3 Min Read

Read More

Level Up Your 2024 B2B Marketing Strategy

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. And as we look ahead into...

3 Min Read

Read More

CTV Trends You Need To Know in 2024

The streaming landscape has been constantly and rapidly changing. From new Connected TV platforms to emerging ad-supported networks to consolidations (and so much more), there’s...

3 Min Read

Read More

Game of Bundles: In the Ongoing Battle for Viewers, Streamers Are Forging Alliances

Every year, the last few weeks of Q4 are full of speculation on what’s to come for any given industry. And for streaming, the vibe...

5 Min Read

Read More

CTV Will See 13.2% Global Growth in 2023

A new report from Group M has revealed yet another win for Connected TV: the channel is expected to reach 13.2% global growth in 2023,...

2 Min Read

Read More

How a Paid Search Strategy Will Change TV Advertising Forever

Marketers everywhere are looking for ways to start off 2024 on the right foot, be it with new strategies or by elevating existing assets. And...

4 Min Read

Read More

Customer Sentiment Has Changed This “Cyber Five” — Here’s Why a Performance Mindset Prevails

The Black Friday buzz may have died down, but for hawkeyed advertisers, the holiday shopping season isn’t just one of the biggest sales opportunities of...

4 Min Read

Read More

The Next Gen of Performance TV Has Arrived.

Now, more than ever, your company is relying on you to fuel their growth.  We know the pressure is going to be real in 2024....

4 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.