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95% of Advertisers Plan To Maintain or Increase Programmatic CTV Spend

What’s the latest in the streaming-vs-cable battle for TV viewers? According to eMarketer, Connected TV has officially passed the tipping point and taken the lead....

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How To Future-Proof Your Marketing Strategy with CTV 

So far in 2024, we’ve noticed marketers seem to be feeling a bit overwhelmed. Between working to adapt to changing tech, consumer behaviors, and creative...

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High Highs and Low Lows — Streamers Battle Turbulence in 2024

It was the best of times, it was the worst of times — for streaming services, that is. In 2023, cord-cutters overtook linear holdouts (44%...

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Streaming Revenue Will Overtake Pay TV in Q3 of 2024

If the last few years have taught us anything when it comes to Connected TV, it’s that there’s no stopping its rise. Streaming now reaches...

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45% of Digital Political Ad Spend in 2024 Will Go to CTV

Looks like Connected TV is the new campaign HQ of digital political ad spend. New data from eMarketer reveals that during the 2024 election cycle,...

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The Stream Dream Team: Companies Unite For Ultimate Sports Service

In the spring of 1967, the first Super Bowl, then called the AFL-NFL World Championship Game, was held. The game was simulcast across NBC and...

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CTV Viewing Time Is Catching Up to Linear

Every week, new data reveals that linear is taking some hits — and this week is no exception. A report from Samba TV found that...

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Why Performance-Powered Brand Marketing Is a (Big) Game Changer in 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. With so many brands unveiling their newest ad creative during the...

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51% of CTV Users Wish They Could Shop Online Using Their TV

A new survey from LG Ad solution has revealed that over half of Connected TV users are itching for a more shopping-friendly experience on their...

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