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Who’s Your Audience? Holiday 2023 Edition

Last month may have been all about those summer swells, but starting this month, there’s one thing a performance marketer wants to keep in mind:...

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Six in 10 Streaming Viewers Will Watch Ads To Save Money

Still believe that viewers will go out of their way to avoid watching ads on streaming platforms at any cost? Think again. According to a...

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Don’t Put All Your CTV Eggs in One Walled Garden

The streaming industry has had a tumultuous few weeks. While streaming services continue to grow as linear TV drops to 1980s levels, the industry remains...

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How Retail Brands Can Press Play on Connected TV Advertising

Sometimes, advertisers might feel like they’re screaming into the void (buy my things!) when it comes to traditional television advertising. Sure, they know they created...

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CTV Ad Spend Has Increased by Nearly 400% Since 2019

All of the key Connected TV metrics—including time spent and user numbers—are on the rise, according to a new article from Insider Intelligence. And advertisers...

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Kicking and Streaming: Is ESPN’s Newly Announced Platform Sounding Cable’s Death Knell?

Long gone are the days when everyone watched their favorite shows and sports through their cable subscriptions, thanks to the rise of streaming TV (a...

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The Real TV Buffs: Making Marketing Gains with CTV

Linear television left advertisers wanting more. While these ads could reach a large audience, there was no way to know who you were reaching—only where...

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Pack Your Bags: It’s Time To Hike the CTV Trail

Adding any new format to your marketing mix can be a challenge, but you don’t necessarily have to start from scratch. When it comes to...

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All Strikes Aside: Hollywood Still Wants You To Watch

Picture this… It’s a quiet night at home. After ordering your favorite delivery, you cozy up on your couch and turn on the TV. For...

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