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“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter, in a piece reigniting what is quickly becoming a chicken-and-egg...

5 Min Read

Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024

As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success...

2 Min Read

Save the Data: How To Put CTV Data To Work

More than ever, staying ahead of the competition in marketing means optimizing your strategies. One way to continuously improve is by effectively using marketing data...

4 Min Read

Despite Subscription Fees, Audiences Keep Streaming

The streaming world lately has looked a lot like the economy at large: after a period of steady growth, it’s a little hard to tell...

4 Min Read

95% of Advertisers Plan To Maintain or Increase Programmatic CTV Spend

What’s the latest in the streaming-vs-cable battle for TV viewers? According to eMarketer, Connected TV has officially passed the tipping point and taken the lead....

2 Min Read

How To Future-Proof Your Marketing Strategy with CTV

So far in 2024, we’ve noticed marketers seem to be feeling a bit overwhelmed. Between working to adapt to changing tech, consumer behaviors, and creative...

5 Min Read

High Highs and Low Lows — Streamers Battle Turbulence in 2024

It was the best of times, it was the worst of times — for streaming services, that is. In 2023, cord-cutters overtook linear holdouts (44%...

6 Min Read

Streaming Revenue Will Overtake Pay TV in Q3 of 2024

If the last few years have taught us anything when it comes to Connected TV, it’s that there’s no stopping its rise. Streaming now reaches...

2 Min Read

45% of Digital Political Ad Spend in 2024 Will Go to CTV

Looks like Connected TV is the new campaign HQ of digital political ad spend. New data from eMarketer reveals that during the 2024 election cycle,...

2 Min Read