Basecamp

Your portal to news, insights, research, and more

We Ran Testimonials as TV Ads. It Was a Really Good Idea.

Your customers are your best marketers. You can run the coolest, most engaging brand campaign, but sometimes nothing hits harder than hearing a real person...

9 Min Read

Read More

Small Change, Big Impact: How a Simple Creative Update Boosted Performance

Marketers are no stranger to being asked to do more with less — less budget, less time, less bandwidth. And yes, that includes us. Even...

4 Min Read

Read More

What We Learned From Running CTV Like Traditional TV

One of the things I love most about our marketing team here at MNTN is that we’re always testing — pushing our platform and generally...

6 Min Read

Read More

How We Optimized Our Lower Funnel Performance With TV Ad Variations

MNTN loves experimenting with ways to push the boundaries of performance marketing on Connected TV (CTV). I should know — I’m the Director of Performance...

8 Min Read

Read More

Subscribe to our Email List

Keep up to date on the latest industry news and insights from MNTN.