MNTN CEO: All the New Ad Dollars in TV Will Come From Small Ad Businesses

Nov 17, 2023 1 Min Read

This week, MNTN CEO Mark Douglas joined CNBC’s ‘Squawk on the Street’ to discuss MNTN’s partnership with the Alpine F1 team. 

“Yeah, so we’re partnering with F1 for the 2024 season and we expect beyond,” said Douglas about the recent announcement. “And this is the first race here in Vegas, which is like the US’s Monaco basically. I literally was on the track this morning because the track is on the Las Vegas Strip. It’s pretty exciting.”

“It’s an exciting partnership because we do Performance Television, and then obviously Formula 1 is all about performance. So it’s just the same mindset.”

When asked about Performance Television, Douglas explained that this ad channel is a way of taking television as a medium and opening it up to any size brand, “And then essentially matching consumers with the brands they love… and really kind of connecting them in a way you only really previously saw with paid search and paid social. But now, via MNTN, you get that from television.” 

To watch the rest of the conversation, click the link below.

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