Ad Exchange: What Is It and How Does It Work?
The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising, an ad exchange is something...
March 14, 2024
Netflix Will Rake In Over $14 Billion in U.S. Subscription Revenues in 2024
As one of the first to enter the world of streaming, Netflix has long been the king of Connected TV. And this year, its success continues, generating more than $14 billion in revenue for American OTT subscriptions, according to eMarketer....
March 14, 2024
Demand Side Platform (DSP): What Is It and How Does It Work?
As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools that go along with it, like demand side platforms, have made it easier than ever...
March 12, 2024
Despite Subscription Fees, Audiences Keep Streaming
The streaming world lately has looked a lot like the economy at large: after a period of steady growth, it’s a little hard to tell whether things are still going well? Inflation is a hot button topic for the economy,...
March 8, 2024
How To Future-Proof Your Marketing Strategy with CTV
So far in 2024, we’ve noticed marketers seem to be feeling a bit overwhelmed. Between working to adapt to changing tech, consumer behaviors, and creative requirements, there’s a lot to balance. But by adding Connected TV alongside their other digital...
March 6, 2024
TV Viewership Statistics & Trends to Watch for in 2024
With 2024 kicking off, now is a great time to look back at 2023’s TV viewership statistics so you can get a feel for any new and emerging trends. But that doesn’t mean you’ll have to put on your analyst...
February 26, 2024