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Why Strategy Needs To Be at the Center of Your CTV Campaigns

Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. But to make the most of the platform’s targeting, measurability, and creative impact, your strategy must be...

June 2, 2022

Why Roku’s Earnings Tell a Bigger Story of Ad Budgets

Could economic circumstances be to blame for Roku’s lackluster earnings, or is there more that lies beyond the surface? Last week’s earnings report showed that they were $30 million short of its peak of $703.6 million in Q4 last year—resulting...

August 3, 2022

Why Q4 is Primetime for B2B Brands on CTV

As Q4 looms, B2C advertisers are cracking their knuckles and buckling up for the biggest quarter of the year. Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C...

August 25, 2022

Why Performance-Powered Brand Marketing Is a (Big) Game Changer in 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. With so many brands unveiling their newest ad creative during the Big Game, it’s a great way to start the year. But it’s still just that:...

February 14, 2024

Why It’s Easier Than Ever For Any Brand To Get Seen on Screen

The world of TV advertising has evolved. Streaming services are more popular than ever, the CTV landscape is changing rapidly, and while the ad sector may see a slowdown in overall spending in 2023, Connected TV is expected to do...

February 17, 2023

Why Investing in Connected TV Advertising is Your Best Bet Yet

If you weren’t able to tune into our webinar hosted by our friends at eMarketer, click here for the full webinar recording. We’ll be running a monthly series of webinars throughout the whole year, so sign up to our mailing...

February 25, 2021