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213.7 million People are Accessing the Internet Through CTV Devices Monthly
Connected TV is continuing its streak as one of the fastest growing ad channels. New research from Business Insider reveals that 213.7 million people are expected to use the internet through a Connected TV device monthly in 2021 (an increase...
August 16, 2021
25% of Advertisers Believe CTV Is the Most Valuable Media Channel
A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their spend through this channel, with an average increase of 22%. The 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions reveals...
July 25, 2022
32% of SVOD Sign-Ups Are for Ad-Supported Tiers
It looks like streamers are still searching for ways to cut costs on their platform fees by increasingly opting for ad-supported content. New data from Nielson’s annual State of Play video report found that ad-supported video-on-demand (AVOD) now accounts for...
April 15, 2022
39% of Americans Added Streaming Subscriptions During the Pandemic
With the unusual circumstances of the last year leading to a boom in the number of Connected TV advertising platforms and time spent consuming OTT/CTV content, it’s even more important for marketers to track the behavior of streamers. A new...
June 24, 2021
39% of consumers are primarily watching sports via ad-supported CTV platforms
Last year saw many industries upended by the pandemic –– and none more so than linear TV advertising. Due to the economic upheaval, many consumers ended up dropping their expensive cable subscriptions. And those that didn’t cited sports, news, and...
April 19, 2021
39% of Former Netflix Password Sharers Plan To Opt for the Ad-Supported Tier
Netflix just announced that they will begin enforcing their long-awaited crackdown on password sharing, and subscribers are split on how they plan to react—particularly by generation. According to a recent survey from Samba TV, around 52% of Gen Z and...
June 2, 2023