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MNTN + Quora Digest

With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for...

February 1, 2021

Make Connected TV Advertising a Permanent Fixture in Your Digital Ad Strategy

If you weren’t able to tune into our webinar yesterday, click here for the full webinar recording. We’ll be running a monthly series of webinars throughout the whole year, so sign up to our mailing list so you don’t miss the...

January 29, 2021

Why ‘The Donut Problem’ Demands Brands Take a Localized Approach

What is ‘The Donut Problem’, and what can brands do about it? Carat, the global marketing and advertising network, recently released their 2021 trends report, where multiple sources show that the ‘Fifteen-Minute City’ is well and truly alive. This urban...

January 26, 2021

71% of CTV Viewers Prefer an Ad-Supported Subscription Model

The number of cord-cutters continues to rise every year, so much so that marketers are more or less required to include Connected TV in their marketing mixes. In their newly released Future of TV Report, The Trade Desk reveals that...

January 25, 2021

Advertisers: Is the Super Bowl Overrated?

Super Bowl TV commercials are considered one of the crown jewels of the ad world. Advertisers spend big ($5.5M is the going rate this year) to get their ad in front of 100+ million viewers—a unique opportunity that is normally...

January 20, 2021

Audience-First Video Advertising, Accelerated Cord-Cutting & More | Weekly Marketing News

This week in marketing news, sources have covered everything from audience-first video advertising to the increasing shift of consumers from traditional to Connected TV. Here are some of the headlines you might have missed.  In digital marketing news, 2021 is...

January 15, 2021